Case Study: Corporate E-Commerce Website Redesign

Founded in September 1994, USE Electronics (Malaysia) established itself as a distributor for prominent European glass machinery brands. Over the decades, the company expanded its expertise into various industries, introducing cutting-edge products and materials. Today, USE Electronics is a respected contributor to Malaysia’s electronics, manufacturing, and healthcare sectors, consistently driving technological advancement and industry growth. This article showcases how we redesign the e-commerce website to achieve the client’s objective.

 

Client: USE Electronics (M) Sdn Bhd

Industry: Trading

Service Focus: Website revamping

 

Our Approach and Results

USE Electronics needed a digital transformation that modernized its brand image and enhanced functionality, user experience, and online visibility. Our approach focused on four key pillars: design, e-commerce integration, user experience enhancement, and SEO optimization.

 

Brighter and More Professional Branding

We reimagined the website with a fresh, vibrant colour scheme reinforcing USE Electronics’ brand identity. The design elements were carefully crafted to project professionalism and innovation, aligning with the company’s reputation across industries. The new look immediately boosted brand perception, offering potential clients a more engaging and credible digital presence.

 

E-Commerce Platform Integration

The previous website lacked an online shopping platform, which limited sales opportunities. We implemented a powerful e-commerce solution, transforming the site into a dynamic marketplace. The website effectively showcases over 200 products with high-quality images, detailed descriptions, and easy navigation. The e-commerce integration streamlined the enquiries process, which led to a notable increase in product inquiries and sales conversions.

 

Enhanced User Experience

User experience was a top priority. We optimized the website’s performance, achieving faster loading speeds and directly improving visitor retention. Additionally, we added practical features such as a floating WhatsApp button, enabling quick and direct communication with the sales team. This feature proved highly effective, increasing engagement rates and facilitating faster lead responses. The intuitive and responsive design ensured seamless access across all devices, enhancing the user journey.

 

SEO Optimization and Digital Reach

To ensure the website attracted organic traffic, we implemented a robust SEO strategy. This included on-page SEO techniques, strategic keyword placement, meta-tag enhancements, and improved website structure. Within two months, the site achieved 1st-page rankings for several targeted keywords such as Ricocel wave soldering pallet, glass processing machine, and glass tools & hardware, significantly boosting organic visibility and generating higher-quality leads. The SEO success translated into increased web traffic, more inquiries, and ultimately, better sales performance.

 

Before	After
Home Page	Home Page
Product Page	Product Page

 

The revamped website for USE Electronics successfully aligned modern design with advanced functionality, creating a powerful digital asset for the brand. Combining a vibrant aesthetic, e-commerce capabilities, enhanced user experience, and strategic SEO helped the company achieve measurable improvements in brand perception, customer engagement, and online sales. Our collaboration with USE Electronics showcases our dedication to delivering exceptional website design and Google marketing solutions.

 

We are an ISO-9001 certified website design agency, and Google Partner badged. This is our Google Partner certificate. If you are looking for e-commerce website redesign services and get the RM1,500 Google ad credit rebate, contact us now.