e-Commerce Website Design and SEO for Safety Products

The Leeden Store is the leading retailer of gases, welding, and safety products. Established in 2017, our store has expanded to four mall concept outlets in the West Malaysia Region, providing customers with quality products at competitive prices. With a wide selection of welding, safety, and gas products, they are committed to meeting the needs of our customers. They hired us to build a professional manufacturing company website design and digitalisation. This case study delves into how we digitalised The Leeden Store’s online visibility through website design, e-commerce setup and search engine optimisation services.

 

Project: Leeden Hercules Sdn. Bhd. | Safety Products e-Commerce in Malaysia

Business Nature: The Leeden Store sought to establish a robust online presence as it prepared to launch its business in the digital marketplace, where customers can easily search for products, purchase products and complete checkout using various payment options.

The Challenge: As a new entrant to the online space, The Leeden Store faced several challenges, including requiring a comprehensive strategy to build its online identity from the ground up. The specialised nature of their products, such as gases and welding equipment, means that the website needs to cater to a niche audience with specific search behaviours and purchasing requirements.

Objective: Build a new website and get organic search rankings

Website Launch Date: April 2023

SEO and Backlinks: Starting March 2024 (On-going Project)

Results: Total organic impressions increased to 1.77 million in 16 months 

 

 

Strategy Implementation

1. e-Commerce Website Design: We designed a visually appealing and highly functional website tailored to The Leeden Store’s brand and target audience. The design focused on easy navigation, precise product categorisation, and a seamless user experience to encourage conversions.
2. Mobile Responsiveness: Given the increasing use of mobile devices for online shopping, we ensured that the website was fully responsive, providing an optimal user experience across all devices.
3. E-commerce Integration: We integrated a secure and user-friendly e-commerce platform that allowed customers to easily browse products, make purchases, and track their orders, thus streamlining the buying process.
4. SEO Optimisation: We implemented a robust SEO strategy from the ground up. Our services included keyword research specific to the gases, welding, and safety products market, on-page optimisation, and creating SEO-friendly content and backlinks to ensure the website would rank well in search engine results.

 

Google Search Console

Google SERP result

 

Results from e-Commerce Website Design and SEO

The successful launch of The Leeden Store’s website resulted in significant positive outcomes:

1. Strong Online Presence: The website quickly gained visibility in search engines, attracting organic traffic from potential customers searching for welding and safety products in Malaysia. Specifically, a total of 41.2k free organic clicks in 16 months. 
2. High Conversion Rates: The user-friendly design and precise product categorisation led to higher conversion rates, turning website visitors into paying customers.
3. Brand Establishment: The Leeden Store successfully translated its offline brand identity into the digital space, establishing itself as a reliable and professional leader in its industry.
4. Positive Customer Feedback: Customers appreciated the ease of navigating the website, the detailed product information available, and the smooth purchasing process, leading to repeat business and referrals.

 

The Leeden Store’s transition into the digital world is a testament to the power of a well-executed website design and SEO strategy. By addressing the unique challenges of their industry and leveraging our expertise as the first and only ISO 9001-certified Google Partner Website Designer in Malaysia, we delivered a solution that met and exceeded the client’s expectations.

 

 

This project highlights our commitment to making digitalisation more straightforward, faster, and more affordable for all business owners in Malaysia. This is our Google Partner certificate. If you want to hire an e-commerce website design service and get the RM1,500 Google ad credit rebate, contact us now.