Team Building Google Ads Marketing

CA Team Building is a team of professional trainers who engage their clients with the utmost attention to provide exceptional experiential training experiences that will last a lifetime. CA Team Building wanted to increase its visibility online and generate high-quality leads from companies that were planning team-building events. Their goal was to receive daily enquiries and reduce reliance on word-of-mouth marketing. As a core strategy, we recommend that team-building businesses use Google marketing to reach high-intent customers actively searching for services.

 

Company: CA Team Building
Industry: Team Building
Website: cateambuilding.com
Target Market: Malaysian SMEs, MNCs, and HR departments seeking indoor and outdoor team building activities, workshops, and corporate events.
Our Service: Google Ads

 

Our Strategy: Google Ads

• Keyword Research & Campaign Setup
  • We use Google Ads to targeted high-intent keywords like “team building Malaysia”, “corporate team building company”, “team building packages”, and industry-specific terms.
• Compelling Ad Copywriting
  • The Google Ads emphasised benefits such as customised packages team building, HRDF claimable, and experienced facilitators to attracts attentions.
  • We crafted high-performing Responsive Search Ads by mixing keyword-rich headlines with benefit-driven messages like “HRDF Claimable,” “Custom Team Building Packages,” and “15+ Years Experienced Company”. Multiple variations allowed Google to test and show the best combinations.
  • We included callouts and sitelink assets to boost ad visibility and click-through rate. By aligning the ad text with user intent and landing page content, we improved ad relevance and Quality Score and ultimately reduced the cost per lead.
• Conversion Tracking & Optimisation
  • Installed event-based tracking via Google Tag Manager to measure leads from forms, calls, and WhatsApp clicks.
  • Consistent monthly reporting and strategic planning for future success.

Results

• Leads Generated: 10+ qualified leads per day (via form and WhatsApp)
• Lead Quality: 80–90% corporate enquiries with real event dates and budgets
• Client Action: Client had to switch to WhatsApp Business to manage the volume of enquiries more efficiently.

 

 

Client Feedback

“I didn’t manage to catch up (the leads). I think per day I have 10 inquiries now. That’s why we want to change to business ws (WhatsApp)”

 

Interested in Similar Results?

Whether you’re a manufacturer or service providers in any B2B industry, we can assist you in entering the digital space and achieving tangible results through website and Google marketing. We are an ISO9001-certified website design agency and a Google Partner. Contact us for a professional Google marketing strategy tailored to your business.