Frozen food SEO for e-commerce website in Malaysia

Creating an effective SEO optimized e-commerce website for your frozen food business is essential in the competitive online business world. It’s crucial to have an appealing design and implement robust SEO strategies. This case study will explore the essential elements to consider when optimizing website for search engines and user experience.

 

Project: GL Marine | Frozen Food Supply Malaysia

Business Nature: GL MARINE Frozen Sdn Bhd is one of Malaysia’s leading frozen seafood and all kinds of frozen foods companies. Building on their reputation of exceptional quality, they have expanded the business since 2012. Today, their client base comprises chain restaurants, fine dining restaurants, retailers, wholesalers, and consumer families.

Objective: Revamp and upgrade website to e-commerce

Launch Date: Feb 2023

SEO and Backlinks: Completed in May 2023

Results: Total 723k impression in 12 month (increase 90%+ organic traffics)

 

 

SEO for Frozen Food Website

Keyword Research

The foundation of a successful SEO strategy for your frozen seafood e-commerce site is understanding the terms your potential customers are searching for, such as “fresh frozen seafood,” “online seafood delivery,” or specific types of seafood like “frozen chicken chop” or “Alaska crab Malaysia”. Use tools like Google Keyword Planner or other SEO software to find high-volume, low-competition keywords that will help your website rank higher in search engine results.

 

Optimize Product Pages and Technical SEO

Optimize your product pages for users and search engines. Use clear, high-resolution images and include keyword-rich product titles, descriptions and url link. Ensure your website is easy to navigate, with a user-friendly interface that allows customers to find products quickly. Use Yoast SEO to implement sitemap and schema markup to provide search engines with additional information about your products. This will enhance your chances of appearing in rich snippets and improve click-through rates.

 

Fast Loading Speed

Page speed is a critical factor for both user satisfaction and SEO. Optimize images, use browser caching, or leverage Content Delivery Networks (CDNs) to enhance your website’s loading speed. Faster-loading pages not only improve user experience but also contribute to higher search engine rankings. 

This website passed the core web vital assessment, a ranking factor for SEO, and ensures a great user experience. Overall performance was 62 due to enormous GIF files on the website and product upload after discussion with the client. Every decision has its pros and cons. How to optimize core web vital.

 

SEO Result

By combining effective SEO strategies and a well-designed e-commerce website, you can create a solid online presence for your business. Keep your website optimized for search engines and user experience, and you’ll be well-positioned to attract and retain customers in the competitive world.

 

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