Case Study: Agricultural Equipment Website Redesign

In the agriculture industry, many equipment suppliers still rely on outdated websites or word-of-mouth referrals. This case study showcases how our team successfully supported an established agricultural equipment company in Malaysia by revamping its website and enhancing digital visibility. As a result, the project led to increased traffic, higher leads, and an improved user experience. Notably, the company had already been selling tractors, ditchers, trailers, and crawler dumpers for 40 years. Let’s break down what happened before and after the agricultural equipment website redesign, along with the remarkable results.

 

Client: Palm Mach Sdn Bhd.

Industry: Agricultural

Service Focus: Website revamping

 

Before Website Redesign

Before the redesign, the Palm Mach Sdn Bhd agricultural equipment website showed clear signs of being outdated. While it featured essential product information, the overall layout and user journey lacked the structure needed for modern business growth.

1. Outdated Visual Design: The agricultural equipment website employed an outdated layout with heavy image sliders and a lack of visual balance. It lacked modern aesthetics and responsiveness.
2. No Mobile Optimization: The site wasn’t mobile-friendly — a major issue, considering over 70% of users now browse on smartphones and tablets.
3. Poor Product Presentation: Product categories on the agricultural equipment website were not clearly separated. There were no filter options, detailed specs, or dynamic product views.
4. Weak Call-to-Actions (CTAs):The CTA button was small and placed awkwardly, making it easy to overlook.

Although the website served its basic function, it didn’t reflect Palm Mach’s full potential or help them scale digitally. The agricultural equipment website needed a fresh look, clearer structure, and features that could drive traffic, enquiries, and customer trust.

 

 

 

After Redesign: What Changed?

As a result of the redesign, the new Palm Mach Sdn Bhd agricultural equipment website now reflects a modern, structured, and user-friendly design that supports business growth and digital engagement. Here’s what changed:

 

1. Modern Visual Identity:

• Clean, full-width hero image with bold tagline: “Proven Performer in Malaysian Plantations.”
• Consistent branding, an updated colour palette, and high-resolution visuals create a strong first impression.

2. Streamlined Navigation:

• Simplified top menu with clearly defined categories: About Us, Our Products, After Sales Service, Branches, Join Us, Contact Us.
• An enhanced search function and intuitive layout improve the user journey.

3. Mobile-Friendly and Responsive:

• The website is completely responsive across smartphones and tablets.
• Content, images, and buttons adjust seamlessly across devices.

4. Enhanced Product Display with WooCommerce:

• Visually appealing Latest Products section with product thumbnails, names, short descriptions, and “Request Info” buttons.
• Create a separate highlight for brands under ‘Our Products’, allowing for better user segmentation.
• Each product has tabs for description, product video, and specifications in table format. 

5. Clear CTAs and Lead Capture:

• Prominent “Learn More” and “Request Info” buttons, strategically placed, guide users toward action.
• Highlighted selling points, such as “We use only genuine parts,” reinforce buyer confidence.

 

Agricultural Equipment Website Home Page

 

After Sales Service Page

 

The redesigned Palm Mach Sdn Bhd agriculture equipment website now offers a modern, mobile-friendly experience that boosts user engagement and trust. With improved visuals, clearer product displays, and stronger calls-to-action, the site better supports enquiries and business growth while reflecting the company’s professionalism and leadership in the agricultural machinery market.