Case Study: Cable Manufacturer Website Redesign Malaysia

Strong online presence has become essential for every business — even long-established manufacturers. This case study highlights how we assisted Tonn Cable, a leading power cable manufacturer, to redesign its cable manufacturer website into a modern, high-performing platform that enhances credibility, user experience, and digital visibility.

 

Client: Tonn Cable Sdn. Bhd.

Industry: Electrical equipment manufacturing

Service Focus: Website revamping

 

Project Background: Connecting Brand, Product, and Performance

Tonn Cable, a trusted Malaysian power cable manufacturer serving major commercial and infrastructure projects, needed a website that matched its strong reputation. To elevate its digital presence, the company partnered with Kangxiang team, a website design agency known for creating modern, SEO-driven websites with seamless user experiences.

The main goal was clear:

• Modernize Tonn Cable’s digital presence.
• Improve user navigation and product browsing.
• Strengthen online credibility and brand storytelling.
• Generate more inquiries through search visibility.

By focusing on both design and performance, we aimed to help Tonn Cable stand out in the highly competitive industrial manufacturing space.

 

Before Cable Manufacturer Website Redesign: Outdated and Underperforming

Before the redesign, Tonn Cable’s old cable manufacturer website had several challenges that limited its online impact.

1. Cluttered Design and Poor Readability: The previous design featured narrow layouts, small images, and dense text blocks, making it hard for visitors to find key information. Product pages were technical but lacked visual hierarchy. The brand’s message was overshadowed by clutter.
2. Limited Product Presentation: For a manufacturer with a lot of product variations, the website did not effectively showcase them. Product images were small and inconsistent, and specifications were displayed in table formats that were difficult to navigate on mobile devices.
3. Weak SEO and Mobile Responsiveness: Built years ago, the site wasn’t optimised for mobile viewing or modern SEO standards. This affected its Google search ranking and reduced its ability to attract new clients — especially engineers, developers, and procurement teams searching online for cable suppliers in Malaysia.
4. Lacking Call-to-Actions and Brand Storytelling: The website had minimal call-to-action (CTA) buttons and no strong storytelling about Tonn Cable’s manufacturing strength, achievements, or ISO certifications. The brand’s credibility wasn’t effectively communicated online.

The old cable manufacturer website was functional but outdated. It didn’t perform like a sales tool. It was just an online brochure.

 

 

After Redesign: A Cable Manufacturer Website Built for Growth

The new Tonn Cable cable manufacturer website redesign focused on both aesthetics and functionality, transforming the user experience and aligning the design with the company’s professional standards.

1. Modern, Clean, and Consistent Visuals: The new website adopts a clean, spacious layout with high-quality visuals and consistent color usage. The magenta accent, part of Tonn’s brand identity, was retained but balanced with white and black tones for a professional industrial look. Hero banners highlight major strengths like “World-Class Power Cable Manufacturer in Malaysia” — instantly positioning Tonn Cable as a trusted leader.
2. Improved Product Navigation: A structured product catalog allows visitors to browse by category, material type, or insulation. Each product page includes large images, clear specifications, and related products — making it easier for engineers or procurement teams to find what they need in seconds.
3. SEO-Friendly and Mobile Responsive: Every page is fully optimised with relevant SEO keywords such as “power cable manufacturer Malaysia”, “electrical cable supplier Malaysia”, and “cable products catalog”. The site now loads faster and provides a smooth mobile experience, which directly improves search ranking and visitor retention.
4. Clear CTAs and Engaging Content: Each section strategically includes CTAs like “Get in Touch” or “Request a Quote”, guiding visitors to take the next step. Additionally, content blocks now highlight Tonn Cable’s mission, vision, and advantages, creating emotional engagement and trust.
5. Integration of Certifications and Achievements: The new “Recognized Excellence” section showcases Tonn Cable’s international certifications and project milestones. This visual proof strengthens credibility and supports long-term client relationships.

Through these updates, the cable manufacturer website now represents the true scale and professionalism of Tonn Cable’s business.

 

Cable Manufacturer Website Home Page

 

Our Products Page

 

Results and Outcomes

The website redesign delivered strong results both visually and technically. After launch, Tonn Cable saw higher web traffic, more inquiries, and longer user engagement. The improved layout and SEO made it easier for potential customers to find products, while the mobile-friendly design enhanced browsing on all devices. Overall, the new website now reflects Tonn Cable’s professional image and strengthens its position as a trusted cable manufacturer.

First page ranking

Organic search impression tripled 

Some of the ranked keywords

The Tonn Cable website redesign demonstrates how thoughtful design and strategic SEO can make a huge difference, even for technical and industrial sectors. A modern, well-organized website doesn’t just look good; it transforms into a strategic platform that attracts, informs, and converts customers. For Tonn Cable, the cable manufacturer website redesign is more than just a digital upgrade, it’s a transformation that connects their engineering expertise with modern online visibility.