Case Study: Property Management Website Design
CityStays SDN BHD is a property rental management company in Malaysia that offers various services ranging from property management to tenant placement. Despite its growing presence in the market, CityStay’s previous website failed to convey the full scope of its services and lacked the professional touch that the company’s brand required. Recognizing the need for a modern, user-friendly website to communicate their expertise better, CityStays approached us for a complete redesign. Our goal was to revamp their website and add new content to important landing pages to make the property management website design more comprehensive and professional. We also focused on implementing a robust SEO strategy to boost the website’s rankings, ensuring a thorough approach to the redesign process.
Project: CityStays SDN BHD
Business Nature: Property management services in Malaysia
Website Launch Date: Feb 2024
SEO and Backlinks: April 2024 (On-going Project)
Results: 10x organic impressions in 6 months
Client’s challenge
Before we began the redesign, CityStays faced several key challenges:
- Services Page: The services page was cluttered, making it hard for potential clients to understand the full range of offerings. This led to confusion and lower engagement.
- Inadequate Quality Content: The landing pages were sparse, missing important details about the services and benefits. This made it challenging to capture leads and SEO ranking.
- SEO Optimization: Like many websites, the previous version did not prioritize search engine optimization (SEO). Critical aspects like headings, meta tags, image alt text, and content were either missing or poorly implemented, leading to limited organic search visibility.
Our Recommendation
To address the challenges, we worked closely with CityStays to redefine their digital presence with a more professional and well-organized website. Here’s how we approached the project:
- Website Redesign: We proposed a modern and fast-loading website design template to the client.
- Landing Page for each Service: We revamped the services page to correctly categorize and highlight CityStays’ various services. The new layout allows visitors to easily navigate property management, tenant placement, and other services, helping them quickly find the necessary information.Each landing page was thoroughly restructured and enhanced with additional content. We added details about the company’s expertise, the value of its services, and client testimonials to showcase CityStays as a leader in the property rental management industry. This increased credibility and encouraged better lead generation.
- Focused SEO Strategy: We tackled the SEO issues head-on by optimizing all aspects of the site, including headings, meta descriptions, image alt text, and keywords. By doing so, we significantly improved CityStays’ search engine visibility, leading to better organic rankings and increased traffic.
Results After Redesign
Our website redesign for CityStays SDN BHD didn’t just give them a fresh look; it revolutionized their online presence and significantly boosted their ability to attract and engage potential clients. With more content across all landing pages, visitors better understand what CityStays offers, making it easier for them to act and inquire about services. This also helped to improve the site’s overall credibility. The use of image alt text, optimized meta tags, and relevant content enhanced the site’s visibility. The SEO-focused improvements resulted in better search engine rankings, increased organic traffic, and more qualified leads, which is 10x impression in 6 months.
Home Page
Services Page
SEO Results (Google Search Console)
We are an ISO-9001 certified website design agency and Google Partner badged. This is our Google Partner certificate. If you are looking for a property management website design and get the RM1,500 Google ad credit rebate, contact us now.
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