Why is SEO blogging important for sme company website
SEO blogging is a very controversial activity inside the online advertising world. That’s because it generates doubts about its functionality, especially among those ones that are new into websites or online business. But truth is that, as you get a better understanding of SEO and online marketing, you’ll discover it’s actually quite useful and significant, so, to help you through this task, we’ll give you some tips on how important is SEO blogging.
Leads traffic to your website
When SEO blogging for your business website, the topics will be directly or indirectly related to your business. In that matter, you can take advantage of content to link the blog articles to different sections of your website. But the most important roll SEO blogging plays in traffic is the Social Media marketing. Your good content spread all over the social networks will bring countless visitors to your website when done right.
Keeps your company active for engines
As you probably know, Google Engines check periodically your website to find out what’s it about and crawl through your content; that’s how engines positions websites. If they check your site once in a while and never find anything new, they’ll assume your business is out of service and won’t index it (or lower ranking). But, if you maintain a periodical SEO blogging, Google knows you’re still active and if your content is also good, then chances are you’ll be indexed.
Creates brand trust and improves customer relationships
When you write good content about topics related to your business, you practically show off your capacities as a service provider. This, of course, is a way to create trust between users and your brand. If you are at the store searching for a new drilling tool, you’ll probably select a brand where you read about the drill tool over a non-online-presence brand. Also, when SEO blogging, interaction with customers is also possible and frequent, and if managed right, this communication leads to a better audience understanding and experience.
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