What makes a good about us web page design?
Talking about your company in your own website is obviously more than important; if users get to your website, they obviously want to know about you. But getting all extensive with the minor details and unrealistic promises is not exactly appealing for an online reader either. So, here are some considerations that must be taken for creating a great about us web page design:
Make it first about your potential customers, then about yourself.
We all know online marketing these days is all about customer friendly and directed content. That’s why making your “our story” page start with including your audience will keep them reading beyond the first line. It’s a good idea to talk about how you relate to them and how you could help them solve their needs. Also, presenting the facts about your business is a good way to be direct and not boring.
Put a clear mission statement
Being clear about the solutions and problems you can solve and the general goal of your business gives a sense of professionalism and order. Also, it’s believable, just talking too much good stuff about yourself and claiming to be the solution for ALL THE PROBLEMS will simply raise suspicion from your audience. Tailored solution for specific niche market is the strategy!
Add company photos that show your installations and crew, an image says more than 1,000 words and seeing the people they’re hiring generates a lot of trust in the audience. Videos, info-graphics and vectors are good too.
Be honest about your story
You and your audience are all real persons and struggled for some time to get where you are. People relate with stories of effort and hard work, make them know you’ve been growing from the very seed.
Include your contact details
Let’s be clear, the internet if filled with misleading advertising and scam issues so audience is always reluctant to put their money into online businesses. That’s why adding your contact details, including your physical address, phone, mailbox and, of course, social media contacts will generate a sense of reality and trust in your customers.
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